![]() Amazing retailers, a fine staff of noted celebrities, Rubline Marketing and print media brands have been instrumental in making Cirrus a household name. ![]() ![]() We grew our brand with the best in the business. The first Cirrus Wind Indicators arrived in our Victoria, Texas, warehouse in August 2016. Dealers, big box stores and celebrity hunters all embraced the idea and loved the concept. We brought working 3-D printed prototypes to test the water - to see how the industry would react to a product like this. We launched the first unit in January 2016 at the ATA show in Louisville. Jeff and the team of attorneys and engineers, along with our manufacturer, delivered a great fundamental product to introduce to the industry. The evolution of the idea became more intense with each step. I still have every Cirrus unit we built - from a mint tin to an off-the-shelf electrical box to engineered 3-D printed prototypes. I was the idea guy and big-picture visionary, but Jeff and his team had to breathe life into it. JA: Like so many great inventions, Cirrus was born on a napkin drawing. How did the outdoor community receive it? Jeff Norris (left) is CEO of Cirrus Outdoors, and Jim Angott is the company’s president.ĪB: Tell us about the first Cirrus Outdoors wind detection unit. A corporation was formed between Jeff’s incubator company (BNR Technology Development LLC) and Jim’s idea for a “Category Game Changer,” Cirrus Outdoors LLC was born, and we jumped out of the gate strong and haven’t looked back. When Jeff and his team of financial advisors, attorneys and research-and-development guys took a serious look at the idea, they knew I had something. He and I had been working on some other projects, and I was marketing some of the products Jeff and his company were patenting and designing. We laughed and chuckled about it, but then I got serious. ![]() I told him I was going to take vapor technology, the same one used in vapor cigarettes, and make a wind detection unit. We always tell the other, “Hey, got an invention.” Only this time, I really did. JA: It was the summer of 2015, and I remember calling my nephew on the way to the office. Jim gave me the full 411 on the forward-thinking manufacturer that is winning over consumers one puff at a time.ĪB: In what year was Cirrus Outdoors founded? What was the driving force behind launching a company like this? Recently, I was able to sit down and chew the fat with Cirrus Outdoors Founder Jim Angott. That’s the day I became a Cirrus fanatic. I was even more awestruck by how well it mingled with the breeze and more excited yet about how far I could track the trail. I couldn’t believe the amount of vapor the unit put out with a single push. Wrong! The second I pushed the button and watched a thick cloud of vapor drift in the fickle morning breeze, I was hooked. I figured it to be snake oil - another gadget I didn’t need. I’d had the Cirrus unit it my pack for a while, but had yet to try it. It was late November and my tried-and-true wind powder bottle ran empty. I remember the first time I tried a Cirrus Outdoors Wind Indicator.
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